#Indigitalmarketing
Starting your own business can be a thrilling yet scary experience.
There are strategies you need to make, campaigns you have to run and a lot of marketing that’s required.
Individual level efforts count.
Starting from brainstorming to creating strategies and providing effective solutions – none of this would make an impact if you do not have a proper marketing plan and a dedicated team for it.
Thankfully we live in an era of digital marketing.
We’re five months in 2017 and already there is news of the digital marketing spend crossing that of mainstream television. This year companies are expected to spend around $77.4 billion on online ads.
That’s almost 38% of the total media budget.
The digital marketing spend is also expected to increase almost 15% from that of 2016 by the end of this year.
With these growing need and numbers of digital marketing, marketers face the challenge of optimizing their performance by constantly updating their skill set.
Here are 5 tricks that can help marketers kick-up their digital marketing game up a notch:
Data-Driven Strategies
Over the past few years, more and more organizations are opting for data-driven strategies as it is helping them achieve their business objectives. Declared as an evolutionary step for marketers, data-driven strategies have revolutionized the way marketing works. Monitoring digital media for information, analyzing the performance of various marketing and social media channels and managing content life cycles works wonders. Marketers are now required to analyze data using measurement tools that provide real-time updates along with in-depth analysis of the industry trends.
Smart digital marketing requires you to conduct your own market research with various marketing tools, through social media channels and email campaigns or open surveys. Your findings will help you devise better content strategies, ads, and social media programs. Depending on the kind of business you have and your company’s objectives, the data you acquire can be interpreted in various ways for making sound business decisions.
Create Engaging Content
Digital marketing doesn’t just require quality content. This is no longer traditional SEO that we are talking about where good quality content would do that job. No sir! If you want to make an impact, both in the market and with your audience base than what you require is engaging content.
Yes, Google will reward you for creating good quality content that’s original by giving you maximum visibility but if the same content is also engaging, and then you will receive a greater engagement level with potential consumers. Even Google is smarter now. It prefers ranking the most engaging content higher. Brands have realized this and are gradually shifting from quality content to engaging content which is more trendy and shareable.
Engagement can be created with content on a variety of levels, through blogs, images, and videos. You want people to share your content, read it, like it and then follow you on social channels and other networks. The best way to go about this is to keep refining your content as per the audience’s feedback and don’t depend entirely on the organic SEO reach because that’s getting old.
Connect with Strong Visuals
The video is big business.
Statistics suggest that by the end of 2016, YouTube alone had around 300 hours of video uploaded and 3.25 billion hours of video consumed on monthly basis. That is a lot of video content. The power of video is such that even Facebook has jumped on the bandwagon by announcing its mid-roll video ads.
Over a month back I ran a post regarding Facebook’s mid-roll video ads. Video advertising is now a huge market that’s evolving fast and making a huge impact. It has become an essential marketing tool that can drive engagement and help companies in achieving of their business goals. It’s all about effective storytelling and projecting your product and service’s value to the prospects.
Marketers are now allocating more budget to the creation of compelling visual assets. Search engine giants like Google have separate search results for video which is helping thousands of businesses gain visibility and gain attention.
Dedicated Personalized Marketing
Your business’s marketing success now heavily depends on effective targeting and nothing serves this purpose better than personalized marketing. You marketing content will only be successful if it meets the preferences and needs of your targeted audience. Ask yourself this… how am I helping general audience? Is my content adding value to their lives? Am I offering solutions to their problems?
In the answers to these question lies your marketing success. Like we discussed earlier, data-driven marketing is the key to goal achievement and better ROI. Customers love a personalized experience. Now apply this to your marketing content, share it on various channels and watch the difference it makes!
Get Mobile Focused
Mobile marketing is now an imperative part of business marketing. Business strategies largely revolve around mobile now and for a good reason. Over 80% of your audience uses Smartphones to connect with brands like yours. People are now consuming more data on mobile than they do on the desktop. Since mobile gives them the advantage of doing things done on the go, your target audience is now conducting research, checking out your products and your competitors through mobile. Mobile matters and leaving it off your digital marketing strategy is a big no-no.
Mobile ad spending in the United States alone grew by 38.0% last year. That’s a total of whopping $43.60 billion. Mobile now consumes around 63.4% of the total digital ad spending in the US. Even Google has made its algorithm more mobile friendly and now considers mobile in its ranking factors.
Digital marketing is all about delivering usefulness. You want to provide solutions for your user’s problems and not just throw your products in their face. What use is your service or product if it’s not helping your target audience in any way?
As a marketer, you don’t stop growing until you stop learning. So don’t stop learning and evolving with time? That is the key to success. Understand your audience, their behavior caters to their needs and provide fulfilling engagements. Don’t stop helping your community and analyzing your strategies. One of the biggest mistakes some marketers make is that they assume. Avoid assuming. Test, retest and optimize your marketing campaigns until you have it just right.
Now tell us what works for you in digital marketing? Have you been catering to your audience needs?’
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Ganesh Talpade
Digital Marketing Guru
www.Iamganesh.com
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